Digital HQ
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Digital consulting

Custom tools. AI Agents. Anti-friction.

Digital HQ is a boutique software studio focused on workflow optimisation and automation. We deploy AI Agents, design, ship, and integrate custom applications, beautiful interfaces, and digital products - simple, purposeful, and delivered at speed.

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We bolt on to what you already run. Use our AI to connect information, coordinate work, and turn processes that depend on people into human-in-the-loop processes that drastically reduces workload.

AI agents

Plug AI in.

  • GmailBeta
  • GitHub
  • Cursor
  • Discord
  • Vercel
  • Your API
  • GmailBeta
  • GitHub
  • Cursor
  • Discord
  • Vercel
  • Your API
  • GmailBeta
  • GitHub
  • Cursor
  • Discord
  • Vercel
  • Your API

Add intelligence to your operations

01

Internal tools

Custom software for the work your team already does - approvals, intake, scheduling, reporting - designed around your process, not a generic template.

02

Workflow optimisation

Map where time gets stuck, cut the steps that don’t earn their keep, and replace the spreadsheet-and-email loop with something your people will actually use.

03

Product delivery

From first conversation to production. Clear scope, fast iterations, and apps that stay simple - beautiful, fit for purpose, and ready to run.

Work

This is what we've done for other businesses.

Skills

  • AI Agents
  • Apps
  • DevOps
  • Automation
  • SaaS
  • Smart CRM
  • Sales
  • SEO
  • Payments
  • Bookings
  • Quoting
  • Invoicing
  • Emails
  • Fulfilment
  • Reporting
  • Inventory
  • Onboarding
  • Integrations
  • Dashboards
  • Portals
  • Tracking
  • Testing

Norwich Executive Travel

Phone Bookings → Online Operation

We moved Julian off the phone and onto online bookings - then built the job fulfilment to work with his driver tracking tools, so the work that followed is managed and customers always know what's happening with a live feed of where the driver is.

A quote used to mean opening Google and looking up the route. Now every quote is generated by the system - whether given over the phone or through the online booking form. Users can even save quotes, and book later if they wish.

Live Quotes

Generated in the system. No more opening Google to look up a route and price the job.

Online booking

Instant quotes on mobile - no more running the diary, or booking drivers over the phone.

Ops & tracking

Fulfilment that works with his driver tracking, so the team can run the jobs they won online.

Use the phone to try the live mobile booking form - the same flow passengers open for an instant quote.

Visit Norwich Executive Travel
9:41

Scroll the phone

9:41

Scroll the phone

Halo Tag

Emergency profiles for people who can't speak for themselves.

We were tasked by Matt to design and built Halo Tag end to end - from the consumer product and contactless profiles to the operational tools powering every order. A tap-to-connect web experience that works on any phone, with streamlined tools for managing orders and fulfilment.

Before

2 min

per order to fulfil

After

<15 sec

and still getting faster

Scroll the phone to explore the live Halo Tag homepage - same stacking cards, progress bar, and interactions as production.

Visit Halo Tag

Contact

Tell us where work gets stuck.

One short call is enough to tell if we're a fit. Bring the process that's eating your time, the problem you want solved or the idea you want to invent, and we'll tell you what we'd build.

About

Vil Pietersen | Software Developer & Founder

From bomb disposal to computer science - all the way through to AI.

01

Military Service

I served in 9 Parachute SQN - Royal Engineers. In 2008 I served on operations in Afghanistan with a high-risk search team.

02

Computer Science

From there I took my love of the internet into computer science - learning about data structures and how systems fit together.

03

Artificial Intelligence

Then I earned a first-class BSc (Hons) in Artificial Intelligence. Putting AI to work where it earns its place - not for bragging rights.

The team around the work

Our own job board. Trusted UK developers on call.

Founder-led doesn't mean founder-only. When scope grows, we scale with people we already trust - qualified developers based in the UK, selected through our internal job board, and held to the same bar as the work we ship ourselves.

Internal job board

We run our own job board - so when a project needs more hands, we pull from people we already know, not a cold marketplace.

UK-based developers

Trusted, qualified developers based in the UK. People I've worked with and trusted for years. Same timezone. Same high standards.

Process

A clear path from problem to production.

01

Discover

We take in the goal you have in mind and what's already in place, then identify the clearest way we can help.

02

Design

We shape a lean product: the screens, flows, and data that move decisions. You see it before we commit to a full build.

03

Build & ship

We deliver in short cycles with working demos, then make it live. Launch is a checkpoint - we refine from real use.

04 - How we ship

Staging, production, and full CI/CD - on every project.

Delivery is part of the project from the first commit. Every build runs through continuous integration and continuous deployment into proper staging and production environments - the same discipline whether it’s a lean internal tool or a customer-facing product.

Staging

A live twin of production where you try the real thing before customers do - same stack, safe to break.

Production

The environment that matters. Hardened, monitored, and cut over only when staging has earned the ship.

CI / CD

Every change is built, tested, and promoted by pipeline. No hand-rolled deploys, no “meh, it works on my machine.”

Shipping fast only works if quality keeps pace. We treat testing as part of delivery, not a last-minute gate - and we offer QA as a service when you need it.

05 - Quality

Fully tested before production - with dedicated QA when required.

Before production

Every change is fully tested before it ships - automated checks in the pipeline and human judgement where it counts. Nothing reaches the production environment on hope.

QA services

Need a dedicated quality partner? We offer QA as a service - test plans, regression, exploratory coverage, and release readiness - for work we build or systems you already run.

Write

Send a message.

Tell us what you need. We'll read it and reply shortly.

hello@digitalhq.uk 👋